We develop concepts for urban development hubs and architectural projects for various purposes, and assist in the development and design of investment projects. Our team of specialists works together to implement the project concept across three main stages:
- Project marketing – during which we analyse the site and surrounding areas, study the actual flows of potential customers, and analyse customer segmentation, markets and the competitive landscape.
- Development of a conceptual project solution – at this stage, the marketing concept and market positioning are defined, the functional influence zone is calculated, and the target audience for the project is identified. We also identify the elements that generate consumer flows and develop a model for organising them. We propose architectural and planning solutions based on the latest technologies, whilst taking into account the qualities of the development that attract consumers and investors. This combination of qualities determines the project’s promotional activities.
- Financial and economic justification of the project, broken down into the following sections:
- calculation of actual project costs;
- payback period for the property project;
- project efficiency.
- Collaboration with development and financing institutions.